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2016 Slow Living #2: Get a Scoop of the Action, Chico Lager

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PLENARY 2: Get a Scoop of the Action (Deal, No Deal, Ante Up: Financing Outside of the Box) featuring Fred “Chico” Lager, Ex-CEO, Ben & Jerry’s

In the spring of 1984, Ben & Jerry’s defied conventional wisdom when it sold twelve shares of stock to any Vermont resident willing to invest $126 in the fledgling ice cream company. Even without the benefit of the Internet and social media it was arguably the first crowdfunded public stock offering. Here’s the story of how it unfolded and the lessons learned that are applicable to entrepreneurs fundraising today.

Production Date: 
Friday, April 29, 2016 - 07:00

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